Gather Group partners with developers, cities, and educational institutions to create, launch, and operate vibrant food halls that blend culinary excellence with community connection.
The Modern Food Hall, Done Right
Downtown, mixed-use, revitalization, and hospitality projects increasingly demand dynamic food & beverage components.
However, creating and operating a food hall is complex: concept development, vendor recruitment, operations, staffing, marketing, and community engagement—they all matter.
Many owners struggle to find a partner who understands F&B deeply and can deliver full operational discipline. That’s where Gather Group steps in: we become your single partner across concept, activation, and daily operations, ensuring quality and profitability.
From Vision to Table
We offer a full-spectrum of services to support your food hall project, each tailored to your needs and your scale. Ultimately with the goal of exciting your community and bringing them together, through your doors, again and again.
Concept and Brand Strategy
Design and Build Coordination
Operations and Management
Vendor Curation and Leasing
Marketing and Activation
Performance and Optimization
our food halls
HEY DAY MARKET - auburn, al.Where campus and community come together.
Adjacent to the main entrance of the Tony & Libba Rane Culinary Science Center at Auburn University, this bright and airy 10,000-square-foot food hall welcomes students, the local community, as well as visitors and alumni returning to campus.
The Lawn—an outdoor green space for events—plus nine dining options, a full-service bar, brewery, and coffee roastery, all make Hey Day Market a truly special destination for all those who may be passing through or are lucky enough to call Auburn home.
eastern edge - Cambridge, ma.Where food, culture, and community converge.
Opening January 2026!
Eastern Edge reflects the forward-thinking energy of Kendall Square in an environment that’s open, inviting, and alive with possibility. It’s a space that celebrates diversity in cuisine, culture, and conversation. A place that welcomes all who live, work, and pass through the most innovative square mile on the planet.
Whether you’re here for a quick bite, a long conversation, or something in between, Eastern Edge offers more than just great food and drink. It’s a destination that fosters connection, fuels creativity, and captures the rhythm of a neighborhood where change is tradition.
proprietary vendor Concepts
affiliate concepts
From opportunity to open doors, we get you there.
Why Partner With Us
Single Point of Accountability - One partner from design to daily management
Deep F&B Experience + Operational Rigor - Balance creativity and profitability
Flexible and Scalable Model - Adaptable to one or multiple halls
Community and Experience First - Local culture and repeat visitation
Mitigate Operational Risk - Proven systems, oversight, and efficiency
Our Team
HANS VAN DER REIJDEN - Founder & CEO
SCOTT ROHM - Chief Development Officer
JOHN HOPKINS - SVP, Finance
ALEX BROWN - Director of Coffee Operations
ADAM KEESHAN - SVP, Food & Beverage
LEO MAURELLI - SVP, Culinary Operations
KEISHA ECHOLS - SVP, Talent, Learning & Culture
CASEY GAMLIN - Area Beverage Director
BROOK LADNER-PINSON - Training & Development
CHRIS MONROE - Director of Food Hall Operations
RYAN MAGNON - Chief Operating Officer
MARC OSIER - VP, Food Hall Operations
Our Ideal Partners
Real Estate Developers and Property Owners
Cities and Municipalities
Universities and Institutions
Mixed-Use and Hospitality Developers
Adaptive Reuse & Urban Revitalization Projects