Gather Group partners with developers, cities, and educational institutions to create, launch, and operate vibrant food halls that blend culinary excellence with community connection.

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The Modern Food Hall, Done Right

Downtown, mixed-use, revitalization, and hospitality projects increasingly demand dynamic food & beverage components.

However, creating and operating a food hall is complex: concept development, vendor recruitment, operations, staffing, marketing, and community engagement—they all matter.

Many owners struggle to find a partner who understands F&B deeply and can deliver full operational discipline. That’s where Gather Group steps in: we become your single partner across concept, activation, and daily operations, ensuring quality and profitability.

From Vision to Table

We offer a full-spectrum of services to support your food hall project, each tailored to your needs and your scale. Ultimately with the goal of exciting your community and bringing them together, through your doors, again and again.

Concept and Brand Strategy

Design and Build Coordination

Operations and Management

Vendor Curation and Leasing

Marketing and Activation

Performance and Optimization

our food halls
HEY DAY MARKET - auburn, al.

Where campus and community come together.

Adjacent to the main entrance of the Tony & Libba Rane Culinary Science Center at Auburn University, this bright and airy 10,000-square-foot food hall welcomes students, the local community, as well as visitors and alumni returning to campus.

The Lawn—an outdoor green space for events—plus nine dining options, a full-service bar, brewery, and coffee roastery, all make Hey Day Market a truly special destination for all those who may be passing through or are lucky enough to call Auburn home.


eastern edge - Cambridge, ma.

Where food, culture, and community converge.

Opening January 2026!

Eastern Edge reflects the forward-thinking energy of Kendall Square in an environment that’s open, inviting, and alive with possibility. It’s a space that celebrates diversity in cuisine, culture, and conversation. A place that welcomes all who live, work, and pass through the most innovative square mile on the planet.

Whether you’re here for a quick bite, a long conversation, or something in between, Eastern Edge offers more than just great food and drink. It’s a destination that fosters connection, fuels creativity, and captures the rhythm of a neighborhood where change is tradition.


proprietary vendor Concepts

affiliate concepts

From opportunity to open doors, we get you there.

LET'S GET STARTED

Why Partner With Us

Single Point of Accountability - One partner from design to daily management


Deep F&B Experience + Operational Rigor - Balance creativity and profitability


Flexible and Scalable Model - Adaptable to one or multiple halls


Community and Experience First - Local culture and repeat visitation


Mitigate Operational Risk - Proven systems, oversight, and efficiency


Our Team

HANS VAN DER REIJDEN - Founder & CEO


SCOTT ROHM - Chief Development Officer


JOHN HOPKINS - SVP, Finance


ALEX BROWN - Director of Coffee Operations


ADAM KEESHAN - SVP, Food & Beverage


LEO MAURELLI - SVP, Culinary Operations


KEISHA ECHOLS - SVP, Talent, Learning & Culture


CASEY GAMLIN - Area Beverage Director


BROOK LADNER-PINSON - Training & Development


CHRIS MONROE - Director of Food Hall Operations


RYAN MAGNON - Chief Operating Officer


MARC OSIER - VP, Food Hall Operations


Our Ideal Partners

Real Estate Developers and Property Owners

Cities and Municipalities

Universities and Institutions

Mixed-Use and Hospitality Developers

Adaptive Reuse & Urban Revitalization Projects